Brand
Welcome to the World Horti Center brand resource hub.
Here you can find all official WHC templates, logos, and brand assets in one place, ready for download and use by all our WHC locations. Always consult WHC Headquarters of you have questions, or if you want to create new materials, or adjust existing materials. Let’s keep our global identity strong, clear, and professional.
International Brandbook
Download our International Brandbook – with all guidelines concerning branding – here:
Onboarding document
For a deeper understanding of WHC’s mission, vision, communication guidelines, and practical marketing steps, please refer to the International WHC Onboarding Document.
Logo
Download the WHC logo package here. World Horti Center uses 3 logos. Use of the standard logo is preferred (see Brandbook). The other logos are used in certain designs. For any questions regarding logo placement and branding applications, please consult WHC Headquarters before making modifications.
Fonts
The brand font for all printed matter is ‘Museo Sans’. In case Museo is not available in the Office package, Calibri is the alternative font. Calibri is available in all common computer software and operating systems.
The brand font for all digital designs is ‘Mulish’ and WHC also has a hand written font for quotes, which is ‘La Belle Aurore’.
Presentation template
World Horti Center has a branded PowerPoint template that must be used for all presentations. Please download the template here:
Email signature
It is strongly recommended to use the official WHC email signature, even there is no World Horti Center email address in place (yet).
Stationary
You can download a Microsoft Word template with the World Horti Center stationary here: