After a two-week break, World Horti Center, in close collaboration with NethWork, resumed the EAT THIS! webinar series on June 24. Corporate anthropologist Jitske Kramer started out with a powerful statement: you need to know where you come from, in order to know where you are going to. If you don’t know your past, how will you ever know what your future will be like?
She then invited the audience to travel with her around the world looking for what it is that people connects to each other. Central to her vision are ‘tribes’, groups of people with a shared culture. Knowledge about tribes and cultures is essential, especially within the (international) corporate sector.