Since 1 September 2021, Puck van Holsteijn has been chief executive of World Horti Center. As director of our partner HortiHeroes, Puck is familiar with our building and its organisation. "The potential is enormous,” according to Puck. "In the near future, we will once more show that a visit to WHC is interesting, fun, and inspiring for all. It's a wonderful task to make sure this all runs smoothly."
Puck succeeded Joep Hendricks, and has taken over the duties of interim chief executive Hans Kleijwegt. "It’s important to first start or complete a number of ongoing projects, some of which have been running for some time. This will allow us to demonstrate to the public that World Horti Center is the clubhouse of the Food & Flower Industry, where work is continuously carried out on developing and promoting knowledge and innovation. This concerns knowledge and innovation possessed by our participants and talents, and which is deployed in the horticultural sector on a daily basis," says Puck.