The aim of the collaboration is to strengthen both organisations. In sharing knowledge and making good use of each other’s networks, PUM’s horticultural experts can make more impact in countries where their knowhow is needed, and the Dutch horticultural sector receives business opportunities in developing countries and emerging markets.
Next to these opportunities, this collaboration also facilitates corporate volunteering for Dutch horticultural companies, which enables them to give substance to Corporate Social Responsibility (CSR) and talent development. The employees will then for a certain amount of time be deployed as a PUM expert. Due to the pandemic travelling is not possible at this moment, which increases the possibilities for young volunteers to share their advice through remote coaching with digital means.
Director Andy Wehkamp of PUM and Hans Kleijwegt interim director of WHC confirmed the cooperation in front of the world map and gave a go-ahead to strengthening the international knowledge and network of both organisations. In September the partnership will be given further substance and introduced to the participants of WHC.