The first edition of the webinar series EAT THIS! featuring world-famous architect and journalist Rem Koolhaas was launched May 6 with an audience of more than 1000. World Horti Center is organising the webinar series in collaboration with Nethwork in order to talk to visionaries from inside and outside the horticulture sector about the future of healthy food. World Horti Center is connecting creative thinkers with its extensive network of innovative companies and entrepreneurs with the aim of inspiring and encouraging discussions around healthy food.
The contacts with Rem Koolhaas were made for the ‘Countryside - The Future’ exhibition at the Guggenheim Museum in New York. This depicts the prominent role that horticulture is playing within global developments in the countryside. Rem Koolhaas gave the following summary in the first webinar session last Wednesday: ‘The sector is already very active in the areas of sustainability, energy and production, and there is a lot of commitment at the companies. The sector needs to work harder to find a link with society in order to identify solutions to societal challenges.’