To reinforce our international mission as horticultural knowledge- and innovation center, World Horti Center is expanding with new locations all over the world, starting with China. Why? Because horticulture is becoming more and more international by the day. Space, climate and the foreign sales market offer so many opportunities for horticultural organisations. As a knowledge partner, we follow in our participants footsteps by also facilitating education, business and research abroad.
Local presence essential
Jim Koop is Manager International Operations at World Horti Center. He’s currently researching possibilities for foreign expansion, sketching the international strategy of World Horti Center and realising the first World Horti Center in China. “Every country has its own culture, climate, knowledge level, trends and developments. Local presence is essential to truly understand the local market and to be able to successfully do business in horticulture. We help our participants to get to know the market and to adjust their business to local demands. At the moment, all of the current participants are active abroad. “The knowledge and experience they gain by doing so, is very valuable input for our international strategy. It’s up to us to collect all of this information to fine-tune our policy.”
Stimulance for growth international horticulture
Apart from getting to know the local market, World Horti Center is also a source of knowledge for other countries. “The Netherlands possesses of the most horticultural knowledge by far. Other countries are often a step behind in developments.