Why have you come to World Horti Center?
For two reasons really. Firstly a practical one: Floricultura’s roots are in Noord Holland, with sites in Heemskerk and Assendelft. The majority of our Dutch customers are based in the Westland/Oostland floriculture cluster. With a base in WHC we are closer to our customers and stakeholders, which they appreciate.
The second reason is more strategic: Floricultura has invested extensively in recent years in markets outside Europe. The unique clustering of businesses, education and research strongly attracts delegations from all corners of the world. We are keen to talk to them, not just for commercial reasons, but also in order to better understand those markets and specific growing requirements.