Together we can make progress

ABB feels utterly in their element at World Horti Center, which they describe as home base for the horticultural professional. In a greatly transformed market in which digitisation and sustainability play a leading role they are seeking out collaboration with partners and customers. We asked Jan Willem Hinfelaar how ABB approaches this. 

The power of World Horti Center

We can do more, know more and progress further together. By collaborating with the WHC participants we can tackle joint challenges such as internationalisation more effectively. The combination with the ROC regional education centre is also valuable: practical learning and research are linked to current issues in the sector. Hence students can use the ABB robot themselves and explore possibilities and applications. We are also seeing collaboration in the research centre. Hence we worked with Stolze to provide the complete light control in the new All Climate Greenhouse. We also regularly use the unique Rabotorium where we discuss important topics such as regulation and digitisation with our customers.

Working efficiently and reducing energy consumption and costs

ABB is a technology leader which manages the digital transformation of industries. The ABB stand at World Horti Center shows the latest technologies with regard to electrification and digitisation. A Smart Motor Sensor was recently installed which monitors the critical functions of a (pump) motor using an app. These IoT-related systems enable us to collect information.

In partnership with our customers we come up with solutions based on that information to further optimise cultivation and maintenance. For instance, scheduled maintenance during the crop changeover whereby the work has been planned in advance using data management. This is quick and saves money, and also poses less risk of contamination in the event of viruses, for example. We thereby make use of cloud solutions with the digital ABB Ability™ platform.

Writing the future of safe, smart and sustainable electrification

The ABB employees in the Benelux are professionals in the field of the transmission and distribution of electricity, process and production automation, buildings, plant, electrical, electronic and electrical engineering products and systems. They know the local market. They understand the customer’s wishes and needs, and translate them into appropriate solutions. Horticulture is an important element within the Food & Beverage segment. On the one hand by helping our customers with the electrification and digitisation of greenhouse horticulture, and on the other hand by addressing the future global food shortage with electrically efficient equipment. We do this with around 147,000 employees in more than 100 countries.