The international horticulture sector can make a sustainable contribution to the welfare and well-being of people. The issues during the hackathon relate to current topics that are relevant, including: market exploration, market introduction, competitive equation, robotics, sensory, big data and e-commerce. During day and night the university top students, who follow the Honors Program via RSM, set to work on these issues. "In groups of 4 people, students are linked to a business assignment, which they bite into during these two days. At the end of the hackathon, the students present the results. The hackathon serves as a pressure cooker for companies to work on disclosures that can lead to improved business performance, "says Coen Hubers on behalf of Greenport Hub.
Royal van Zanten, for example, asked four students to take a fresh look at ideas for the market launch of new cut flower varieties. This assignment gave Royal van Zanten some wonderful insights. "The creativity of this group of students was enormous and it made us think about how we can shape our vision further", said Rob van der Helm, marketing & communication manager at Royal Van Zanten. "By doing this, we are closely involved in new technological developments and can also apply them in practice. That is why we invited the hackathon students for a traineeship at Royal Van Zanten to continue to develop the assignment".