"It's all about the consumer price. Ask yourself, can consumers pay the price you need to charge for your business case to work?," says Gonneke Gros Gerkema with Grodan, as a response to what challenges vertical farmers face in the supply chain.
On 21 April, the community Indoor Farming NL, GreenTech, and Farm Tech Society organized an event in the World Horti Center. The panel's topic was: Learn from the icons of indoor farming. Joining the panel were Guz van der Feltz as panel leader, Ellis Janssen (Signify), Susanne Mosmans (Future Crops), Gonneke Gros Gerkema (Grodan), and Jan Westra (Priva).