Privacy and cookie statement

Home / Privacy and cookie statement

Privacy in general

World Horti Center takes the protection of your privacy very seriously when processing your personal data. This statement provides information about how World Horti Center handles your personal data and the purposes for which this centre for research and innovation processes personal data.

When processing personal data, World Horti Center aims to comply with the General Data Protection Regulation (GDPR), a regulation in EU law to safeguard the privacy of European citizens. The GDPR also applies to data that you actively and independently make available to World Horti Center via World Horti Center is responsible for the processing of personal data as defined in this Privacy Statement.

The purpose for which data is processed

At World Horti Center, we process your personal data because you are making use of our services and/or because you have provided this data to us directly. Your personal data may be processed by our three partners, MBO Westland, Vertify and WHC Expo BV, if you have provided your data in relation to activities at World Horti Center in which these partners participate.

World Horti Center will never sell or supply your data to third parties. We make use of services provided by self-employed parties, who will only process personal data subject to the conclusion of a data processing agreement.

Our purpose and objective for processing personal data

World Horti Center processes your personal data for the following purposes: to contact you if this is necessary for the performance of our services.

Retention period

World Horti Center will not retain your personal data for any longer than strictly needed to achieve the goals for which the data was collected.

Consulting, editing or deleting data

You can contact us at to consult your data. Your personal data may be edited or deleted at your request following our processing of your request.

Security of personal data

World Horti Center takes the protection of your data seriously and takes suitable measures to prevent misuse, loss, unauthorized access, undesired disclosure and unauthorized modification. If you have the impression that your data may nevertheless not be properly secured or you believe your data may have been misused, please contact


Use of cookies

Cookies are placed to ensure the proper functioning of this website and to keep track of visitor statistics (Google Analytics).

Cookies from Google Analytics

In order to optimize the use of this website, we need to know how our visitors use the website. We use Google Analytics for this purpose. As a result, Google Analytics cookies are placed via this website. These cookies allow Google to analyse information about the visitors to This information is anonymized; your IP address is expressly not used. This means that we cannot identify you personally and do not receive IP addresses or other address or personal data. World Horti Center has not granted Google permission to use the Analytics information thus obtained for other Google services.

Cookies from Mailchimp

We use Mailchimp to send our newsletter, which means that we need to store the data you provided when you competed the registration form to subscribe to our newsletter. Mailchimp also makes use of cookies. You can find more information about this in Mailchimp’s privacy policy. We store the following data in Mailchimp:

  • First name
  • Surname
  • Salutation
  • Organization
  • Branch
  • Email address
  • Country
Cookies from LeadFeeder

In order to better serve our target group, it is necessary for us to know which companies use our website and our services. We use the LeadFeeder platform to gain insight into this. This platform identifies IP addresses and attaches a company name to this, thus retaining the anonymity of individuals. We generate reports within LeadFeeder, in which the following data are stored:

  • Company name
  • Country in which the company is established
  • Pages opened during a website visitFrequency of visits by the company to our website
Disabling and/or deleting cookies

Do you want to disable and/or delete cookies? You can do this through your browser settings.


Data relating to the organization of events

If you wish to organize an event at World Horti Center we will ask you for the necessary information. We process this only for the purpose of properly handling your request.

Participation in events organized by World Horti Center

If you wish to participate in our own events you will need to complete a registration form first. The data requested via the registration form varies from event to event. We save the data you entered for our visitor statistics.

Participation in external events hosted but not organized by World Horti Center

World Horti Center provides hosting services for events organized by third parties. The registration form for such an event can be provided by us or by the party organizing the event. Again, the data requested from you will depend on the event. If the registration form is on a website under our management, we will provide the organizing party with your data.

Dated: January 15, 2024.