The Value Chain theme square is on the ground floor of World Horti Center. Step into the bright green circle and immerse yourself in the story of the value chain. In the animated video you can follow the life of a tomato. You’ll find out about the different links in the chain, such as breeding, transportation, certification and marketing. Before these products land in the consumer’s shopping trolley or on the plate, they have to go through all these different steps in the value chain.

You can also find out more about the different companies in the chain by tapping the touch screen. They will be happy to tell you about their role and how they can help you.